Administración de servicios : estrategias de marketing, operaciones y recursos humanos.
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| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Pearson Educación,
2004.
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| Subjects: | |
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MARC
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| 041 | 7 | |a es |2 ISO 639-1 | |
| 091 | |a 50740 | ||
| 100 | 1 | |a Lovelock, Christopher | |
| 245 | 1 | 0 | |a Administración de servicios : estrategias de marketing, operaciones y recursos humanos. |
| 260 | |a México : |b Pearson Educación, |c 2004. | ||
| 300 | |a xvii, 741 p. : |b tabla, diagr. | ||
| 500 | |a Traducción: Miguel Angel Sánchez Carrión; Pilar Mascaró Sacristán | ||
| 500 | |a Colaboración técnica: Angel Apunte Aguirre | ||
| 500 | |a Bibliografía al final de cada capítulo | ||
| 580 | |a T+tulo original: Services marketing. 4.ed. | ||
| 650 | 4 | |a EMPRESAS DE SERVICIOS -MARKETING | |
| 700 | 1 | |a Reynoso, Javier | |
| 700 | 1 | |a D'Andrea, Guillermo | |
| 700 | 1 | |a Huete, Luis | |
| 999 | |c 25659 |d 25659 | ||
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