Investigación de mercados: un enfoque aplicado.
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
McGrawHill,
1993.
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| Subjects: | |
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| 008 | 170703s1993####mx ad||f#|||||00| 0#spa#d | ||
| 003 | AR-SmCIES | ||
| 020 | |a 9701009606 | ||
| 041 | 7 | |a es |2 ISO 639-1 | |
| 091 | |a 48387 | ||
| 100 | 1 | |a Kinnear, Thomas C. | |
| 245 | 1 | 0 | |a Investigación de mercados: un enfoque aplicado. |
| 260 | |a México : |b McGrawHill, |c 1993. | ||
| 300 | |a xix, 812 p. : |b tabla, diagr. | ||
| 500 | |a Traducción: Gloria Elizabeth Rosas Lopetegui y Marco Antonio Tiznado Santana | ||
| 500 | |a Revisión técnica: Juan Gonzalo Londoño | ||
| 500 | |a Disquete 3½ 1, adjunto a contratapa | ||
| 500 | |a Glosario y apéndice: p.767-795 | ||
| 500 | |a Bibliografía de pie de página | ||
| 580 | |a T+tulo original: Marketing research: an applied approach | ||
| 650 | 4 | |a INVESTIGACION DE MERCADOS | |
| 650 | 4 | |a MARKETING | |
| 700 | 1 | |a Taylor, James R. | |
| 999 | |c 23335 |d 23335 | ||